Ruffin’s, a leader in the Ontario pet industry for 41 years, has consistently delivered a unique store concept, offering a wide range of products and expert advice. As they expanded through franchising since 1986, Ruffin’s sought to improve their digital presence to better serve their growing customer base.
Ruffin’s required a modern website that not only showcased their extensive product offerings but also allowed customers to easily locate the nearest physical store. The goal was to create a seamless online experience that aligned with their long-standing reputation for excellence.
DesignMaze developed an attractive and user-friendly website that effectively highlighted Ruffin’s product range. The site included a store locator feature, enabling customers to quickly find the nearest Ruffin’s location. This addition enhanced the overall customer experience, making it easier for pet lovers to access Ruffin’s products and services.
The new website successfully strengthened Ruffin’s online presence, providing a comprehensive platform that reflects their commitment to quality and customer service. The store locator feature was particularly well-received, offering convenience to customers and driving more foot traffic to their physical stores.
Ruffin’s has seen an increase in customer engagement both online and in-store, further solidifying their position as a preferred option for pet lovers in Ontario. The website’s design and functionality have enhanced their digital footprint, ensuring they continue to grow and serve their community effectively
